If you have ever been to a trade fair or exhibition then you have probably seen a roll up stand. These are a great way of attracting people to your exhibit and increasing that all essential foot fall. Knowing the best design for your business can help make all the difference.
The first thing to do is to look at different exhibitions, whether in your local area or trade fairs. Walk around and note what attracts the most people. Note their reaction, whether they physically head toward the stand or move on. While you should not copy a design it is worth noting as these are likely to be the target audience that you are trying to attract.
Most companies are prepared to design one for you or at the very least can advise you on designs. Ideally they should have a proof service so that you can carefully check before ordering. A design with typos or overlapping text will sloppy and unprofessional. You should also avoid fonts that are difficult to read, especially from a long distance. You can experiment for yourself by writing out a sentence on your computer and then standing back to see what it looks like from a distance.
Another thing to bear in mind is to make sure you have high resolution picture files for your logo and stand photos. Low resolution pictures can look unfocused and fuzzy. This is why you should carefully check before ordering. Any mistakes that are your responsibility will not be refunded. If you are unsure, get someone you trust to look at the proof carefully and honestly.
The key to any design is to be bright and attractive. The text should be minimal with enough detail for people to take further action. The key is to keep it simple so that people can get all the information they need at a single glance. If they want to know more, they should then come to you!
There are practical things to consider. One example are the different shapes and sizes of banners. The types that are best for stands at a school uniform sale will be different than the ones needed for a trade fair. This should be considered carefully by looking at different designs on websites. Do not just settle for the first website you see!
It should also be simple to put together. However it is best to arrive as early as possible at an event in order to make sure it looks right. If you are not at the event yourself make sure whoever is working at the exhibition knows how to put it together.
If your budget is more limited or you are not sure if a roll up stand is right for you then many companies offer a hiring service. This is also best if you are attending an event for the first time. Over time you will become confident enough to know what is the right design for you and more importantly your potential customers!
The first thing to do is to look at different exhibitions, whether in your local area or trade fairs. Walk around and note what attracts the most people. Note their reaction, whether they physically head toward the stand or move on. While you should not copy a design it is worth noting as these are likely to be the target audience that you are trying to attract.
Most companies are prepared to design one for you or at the very least can advise you on designs. Ideally they should have a proof service so that you can carefully check before ordering. A design with typos or overlapping text will sloppy and unprofessional. You should also avoid fonts that are difficult to read, especially from a long distance. You can experiment for yourself by writing out a sentence on your computer and then standing back to see what it looks like from a distance.
Another thing to bear in mind is to make sure you have high resolution picture files for your logo and stand photos. Low resolution pictures can look unfocused and fuzzy. This is why you should carefully check before ordering. Any mistakes that are your responsibility will not be refunded. If you are unsure, get someone you trust to look at the proof carefully and honestly.
The key to any design is to be bright and attractive. The text should be minimal with enough detail for people to take further action. The key is to keep it simple so that people can get all the information they need at a single glance. If they want to know more, they should then come to you!
There are practical things to consider. One example are the different shapes and sizes of banners. The types that are best for stands at a school uniform sale will be different than the ones needed for a trade fair. This should be considered carefully by looking at different designs on websites. Do not just settle for the first website you see!
It should also be simple to put together. However it is best to arrive as early as possible at an event in order to make sure it looks right. If you are not at the event yourself make sure whoever is working at the exhibition knows how to put it together.
If your budget is more limited or you are not sure if a roll up stand is right for you then many companies offer a hiring service. This is also best if you are attending an event for the first time. Over time you will become confident enough to know what is the right design for you and more importantly your potential customers!
Choosing The Right Roll Up Stand